PGDM in Marketing and Finance
St. Wilfred's College of Management Studies
Programme Overview
The PGDM in Marketing and Finance (Dual Specialisation) at St. Wilfred's College of Management Studies is an AICTE-approved, industry-focused management programme designed to offer students in-depth specialization in both Marketing and Finance, providing a strong dual-career advantage and broader professional opportunities. The curriculum builds strong conceptual clarity and practical expertise across key domains such as marketing management, consumer behaviour, digital and brand marketing, sales and distribution strategy, financial accounting, corporate finance, investment analysis, financial markets, risk management, and strategic business decision-making.
Experiential Learning Approach
With a strong emphasis on experiential learning, the programme integrates case studies, live industry projects, internships, simulations, skill-based workshops, and continuous industry interaction to bridge the gap between academic knowledge and real-world business application.
Career Opportunities
The dual-specialisation structure addresses the growing industry demand for professionals who can align market-driven strategies with sound financial judgment across sectors including corporate enterprises, banking and financial services, FMCG, consulting, retail, manufacturing, and e-commerce. Supported by strong placement orientation and continuous career mentoring, graduates are prepared for diverse roles, emerging as confident, analytical, and industry-ready professionals capable of driving organizational growth and long-term success.
- Marketing Executive
- Brand or Sales Manager
- Business Development Professional
- Financial Analyst
- Relationship Manager
- Management Trainee
- Strategy Associate