Marketing Management
PROGRAM OBJECTIVES
The course curriculum intends to cover domain knowledge required to function in Retail and E-commerce sector
The curriculum is designed with a blend of case, analytical and technological learning
Industry and hand-on experience can be imparted through Retail Lab Simulation, Guest lectures, Industry visits, Live projects, Workshop and Certification program
Courses on Entrepreneurship, Leadership and soft skills would prepare students for the dynamic business environment
PROGRAM OUTOMES
Understand management theories and prepare students for inter-personal, team building and leadership skills through enlightened learning partnerships with faculty, mentors and the community.
Apply knowledge of retail management theories and practices to achieve business objectives.
Analyze students’ problem-solving, logical and critical thinking skills through Business Simulation Games, Mid-night Sales, Retail Lab Simulation, Big Data Analytics for quantitative analysis.
Foster Industry Interactions through Live Projects, Guest Sessions, Panel Discussions, Industry Visits for in-depth knowledge of an Industry or a Sector
SEMESTER-1
| Sr. No. | Course Code | Course Title | Lecture | IA | UE | Total Marks | Credit Hours |
| 1 | PGDM1010 | Principles of Management | 4 | 30 | 70 | 100 | 4 |
| 2 | PGDM1020 | Human Resource Management | 4 | 30 | 70 | 100 | 4 |
| 3 | PGDM1030 | Marketing Management | 4 | 30 | 70 | 100 | 4 |
| 4 | PGDM1040 | Financial Management | 4 | 30 | 70 | 100 | 4 |
| 5 | PGDM1050 | Managerial Economics-l | 4 | 30 | 70 | 100 | 4 |
| 6 | PGDM1060 | Managerial Communication-I | 4 | 30 | 70 | 100 | 4 |
| Total | 600 | 24 |
SEMESTER-2
| Sr. No. | Course Code | Course Title | Lecture | IA | UE | Total Marks | Credit Hours |
| 1 | PGDM1010 | Principles of Marketing | 4 | 30 | 70 | 100 | 4 |
| 2 | PGDM1020 | Business Environment | 4 | 30 | 70 | 100 | 4 |
| 3 | PGDM1030 | Organization Behaviour | 4 | 30 | 70 | 100 | 4 |
| 4 | PGDM1040 | Operation Management | 4 | 30 | 70 | 100 | 4 |
| 5 | PGDM1050 | Managerial Economics-II | 4 | 30 | 70 | 100 | 4 |
| 6 | PGDM1060 | Managerial Communication-II | 4 | 30 | 70 | 100 | 4 |
| Total | 600 | 24 |
SEMESTER-3
| Sr. No. | Course Code | Course Title | Lecture | IA | UE | Total Marks | Credit Hours |
| 1 | PGDM1010 | Strategic Management | 4 | 30 | 70 | 100 | 4 |
| 2 | PGDM1020 | Management Control Systems | 4 | 30 | 70 | 100 | 4 |
| 3 | PGDM1030 | Product & Brand Management | 4 | 30 | 70 | 100 | 4 |
| 4 | PGDM1040 | B2B Marketing | 4 | 30 | 70 | 100 | 4 |
| 5 | PGDM1050 | Service Marketing | 4 | 30 | 70 | 100 | 4 |
| 6 | PGDM1060 | Social Marketing | 4 | 30 | 70 | 100 | 4 |
| Total | 600 | 24 |
SEMESTER-4
| Sr. No. | Course Code | Course Title | Lecture | IA | UE | Total Marks | Credit Hours |
| 1 | PGDM1010 | Advertising & Sales Promotion | 4 | 30 | 70 | 100 | 4 |
| 2 | PGDM1020 | Customer Relationship Management | 4 | 30 | 70 | 100 | 4 |
| 3 | PGDM1030 | Marketing of Banking & Financial Services | 4 | 30 | 70 | 100 | 4 |
| 4 | PGDM1040 | Tourism Marketing | 4 | 30 | 70 | 100 | 4 |
| 5 | PGDM1050 | Retail Marketing | 4 | 30 | 70 | 100 | 4 |
| 6 | PGDM1060 | Capstone Project | 4 | 30 | 70 | 100 | 4 |
| Total | 600 | 24 |