ST. WILFRED’S COLLEGE OF MANAGEMENT STUDIES

Buttons Row

Marketing Management

PROGRAM OBJECTIVES

The course curriculum intends to cover domain knowledge required to function in Retail and E-commerce sector

The curriculum is designed with a blend of case, analytical and technological learning

Industry and hand-on experience can be imparted through Retail Lab Simulation, Guest lectures, Industry visits, Live projects, Workshop and Certification program

Courses on Entrepreneurship, Leadership and soft skills would prepare students for the dynamic business environment

PROGRAM OUTOMES

Understand management theories and prepare students for inter-personal, team building and leadership skills through enlightened learning partnerships with faculty, mentors and the community.

Apply knowledge of retail management theories and practices to achieve business objectives.

Analyze students’ problem-solving, logical and critical thinking skills through Business Simulation Games, Mid-night Sales, Retail Lab Simulation, Big Data Analytics for quantitative analysis.

Foster Industry Interactions through Live Projects, Guest Sessions, Panel Discussions, Industry Visits for in-depth knowledge of an Industry or a Sector

SEMESTER-1

  
Sr. No.Course CodeCourse TitleLectureIAUETotal MarksCredit Hours
1PGDM1010Principles of Management430701004
2PGDM1020Human Resource Management430701004
3PGDM1030Marketing Management430701004
4PGDM1040Financial Management430701004
5PGDM1050Managerial Economics-l430701004
6PGDM1060Managerial Communication-I430701004
Total60024

SEMESTER-2

  
Sr. No.Course CodeCourse TitleLectureIAUETotal MarksCredit Hours
1PGDM1010Principles of Marketing430701004
2PGDM1020Business Environment430701004
3PGDM1030Organization Behaviour430701004
4PGDM1040Operation Management430701004
5PGDM1050Managerial Economics-II430701004
6PGDM1060Managerial Communication-II430701004
Total60024
 

SEMESTER-3

  
Sr. No.Course CodeCourse TitleLectureIAUETotal MarksCredit Hours
1PGDM1010Strategic Management430701004
2PGDM1020Management Control Systems430701004
3PGDM1030Product & Brand Management430701004
4PGDM1040B2B Marketing430701004
5PGDM1050Service Marketing430701004
6PGDM1060Social Marketing430701004
Total60024

SEMESTER-4

  
Sr. No.Course CodeCourse TitleLectureIAUETotal MarksCredit Hours
1PGDM1010Advertising & Sales Promotion430701004
2PGDM1020Customer Relationship Management430701004
3PGDM1030Marketing of Banking & Financial Services430701004
4PGDM1040Tourism Marketing430701004
5PGDM1050Retail Marketing430701004
6PGDM1060Capstone Project430701004
Total60024